Email marketing is a very useful tool to get information out about your business, promotions, anything you want your customers to know. However, no one wants to see an email with just a block of text. Having a e-newsletter is a eye-catching and creative way to let your loyal patrons know what is happening with your business. That’s where Mailchimp comes into play.
Mailchimp is a free platform that allows you to create templates for a newsletter centered around your business. You can create your own unique template and use it as a base for each newsletter, or you can use some of the premade templates. The Digital Main Street Huron East Squad has done a tutorial on the ins and outs of Mailchimp and how to use it. Feel free to grab your headphones to watch and learn!